Vice President of Digital Marketing Strategy

Vice President of Digital Marketing Strategy

About the Company

Join a leading organization in the consumer services industry known for innovation and excellence.

Industry
Consumer Services

Type
Privately Held

About the Role

We are seeking a dynamic Vice President of Digital Marketing Strategy with a proven track record in developing and executing impactful digital marketing initiatives that drive substantial revenue growth. In this pivotal role, you will lead the charge in crafting comprehensive digital marketing programs across various brands, focusing on key areas such as paid search, shopping engines, display advertising, paid social, affiliate marketing, and video advertising.

The ideal candidate will possess an extensive knowledge of digital marketing platforms and the ever-evolving MarTech/AdTech landscape. Your primary responsibility will be to drive growth, spearhead innovation, and meet sales and ROI objectives. You must be highly collaborative, showcasing exceptional communication and presentation abilities, and be comfortable working across different teams and geographies.

To qualify for this role, you should have a minimum of 10 years of digital marketing experience, including at least 5 years specializing in paid search, affiliate, and display channels. A solid foundation in marketing analytics and the capacity to extract actionable insights from complex data sets is essential. Your experience leading diverse teams to execute online performance-driven media strategies is crucial for success in this role. The perfect fit will be a multitasking expert who thrives in a fast-paced, entrepreneurial environment and has advanced computer skills.

Travel Percent
Less than 10%

Functions
• Marketing