Vice President of Digital Marketing Strategy

Vice President of Digital Marketing Strategy

About the Company

Join a prestigious organization in the consumer services sector that is dedicated to driving innovation and excellence.

Industry
Consumer Services

Type
Privately Held

About the Role

The Company is actively seeking a Vice President of Digital Marketing Strategy with a strong history of developing and managing successful digital marketing initiatives that fuel revenue growth. You will lead the design and implementation of digital marketing programs across multiple brands, focusing primarily on paid search, shopping engines, display, paid social, affiliate, and video advertising. An in-depth knowledge of digital marketing platforms, ecosystems, and the ever-changing MarTech/AdTech landscape is essential for this role.

In this leadership position, you will be the driving force behind growth, innovation, and meeting sales and ROI targets. Collaboration is key; you will need to utilize your exceptional communication and presentation skills to effectively engage with teams across various locations and expertise. We require candidates to have at least 10 years in digital marketing, including 5 years specifically in paid search, affiliate, and display channels. A robust analytical mindset is crucial for translating complex data into actionable insights.

You will partner closely with staff at all levels, from senior executives to brand marketing teams, guiding your team to meet online performance-based media objectives. The ideal candidate will display extraordinary multitasking abilities and a track record of thriving in a fast-paced, entrepreneurial atmosphere. Advanced computer skills are also vital for succeeding in this role.

Functions

Marketing