Vice President of Growth Marketing

The Vice President of Growth Marketing is a vital senior leadership role focused on driving scalable, revenue-generating strategies in close collaboration with Sales across key brands. In this position, you will spearhead impactful pitches and tailored sales enablement initiatives for essential new and existing accounts. Your expertise in account-based marketing and creative storytelling will be essential in elevating the organization's presence with key clients.

In alignment with revenue goals, you will enhance pipeline success rates by crafting executive-ready presentations and orchestrating an integrated go-to-market approach for prioritized accounts. The successful candidate will be strategic, innovative, and an outstanding storyteller who excels in collaborative environments.

Key Responsibilities

Growth Strategy & Leadership

Develop and lead a high-performing growth marketing team with clear KPIs that align with pipeline impact and revenue outcomes. Focus team efforts on target accounts and upsell opportunities to maximize efficiency. Oversee sales engagement and provide tailored marketing plans aimed at enhancing renewals and upsell/cross-sell initiatives. Pitch Theatre & Storytelling

Lead new business pitches and strategic presentations for clients. Establish best practices for pitch storytelling in collaboration with the design team, ensuring narrative clarity and visual appeal. Deliver clear and differentiated storytelling at the solution level, blending standard content with industry and account-specific customization. Create executive-ready narratives, pitch decks, proposals, and RFP responses in partnership with Sales for select high-priority brands. Utilize AI-driven approaches to modernize pitch development and enhance quality and effectiveness. New Business & Revenue Growth

Drive customized sales enablement for key accounts through tailored marketing strategies, aligning with the broader marketing team to scale initiatives. Collaborate with Sales Leadership to pinpoint target markets, high-value accounts, and growth opportunities. Lead bespoke program selection and execution, partnering closely with events and integrated marketing teams. Present successful key account programs on leadership calls to inspire replication across other prioritized accounts. Maintain alignment with evolving key accounts and market deliverables to maximize impact. Sales Enablement

Serve as a strategic connector between Marketing and Sales, creating effective sales enablement strategies. Ensure the sales team is equipped with the latest tools and assets to facilitate quicker connections throughout the sales cycle. Provide insights on recommended training for Client Partners, bolstered by collaboration with Partner and Product marketing teams. Tailor essential assets for high-priority accounts to expedite opportunities. Represent marketing to Sales and Client Partner leaders, ensuring marketing initiatives are leveraged for growth. Qualifications

12-15+ years in growth marketing or new business roles, with significant leadership experience. Proven track record in driving revenue-generating initiatives that enhance pipeline quality and velocity. Advanced experience in account-based marketing and strategic account prioritization. Demonstrated expertise in pitch theatre and narrative development. Experience in leading impactful marketing sales enablement strategies. Strong executive presence and ability to engage with senior leadership. Data-driven decision-maker with an AI-focused approach. Proficient in Microsoft PowerPoint. What Success Looks Like in 6-12 Months

Sales and Client Partner leaders view Growth Marketing as a strategic ally for driving growth. Pitch theatre becomes a core strength, with improved win rates through compelling presentations and proposals. Custom account enablement services demonstrably enhance renewals and upsell conversions. Storytelling accelerates deal velocity across key accounts. The sales team is supported with modern enablement tools that align with buyer needs. AI-driven workflows enhance pitch development efficiency and quality. The Growth Marketing team thrives, measuring success based on business outcomes. Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer and does not discriminate against any applicants based on various protected statuses.

If you are interested in applying for employment with Acxiom and require assistance, please contact our recruiting department.

At Acxiom, our values revolve around our associates, who are fundamental to our success. We seek individuals who embody our core values: collaboration, excellence, innovation, and empowerment.

Join us at Acxiom to help brands effectively understand their customers and drive remarkable customer experiences.