This includes managing and optimizing websites to ensure a seamless user experience and maximize traffic, as well as overseeing all digital marketing activities such as paid media advertising, SEO, SEM, social media, email marketing, and content marketing. The role also involves analyzing performance metrics, collaborating with sales and product teams, and managing a team of marketing professionals.Applicants for the VP, Marketing position at the company should have a Bachelor's degree in marketing, business administration, or a related field, with at least 5 years' of experience in marketing, particularly in the digital space. A proven track record in managing high-traffic websites and driving sales through digital marketing channels, including paid media advertising, is essential. The ideal candidate will have experience with CPG marketing, be adept at managing paid media budgets, and possess strong analytical skills for data-driven decision-making. Excellent communication, interpersonal skills, and a background in leading and mentoring marketing teams are also required.
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