Vice President of Marketing (Port Saint Lucie)

Vice President of Marketing About the Company Accomplished marketing team leader Industry Consumer Services Type Privately Held About the Role The Company is in need of a VP, Marketing with a strong background in digital marketing and a focus on driving sales for physical products. This includes managing and optimizing websites to ensure a seamless user experience and maximize traffic, as well as overseeing all digital marketing activities such as paid media advertising, SEO, SEM, social media, email marketing, and content marketing. The role also involves analyzing performance metrics, collaborating with sales and product teams, and managing a team of marketing professionals. A proven track record in managing high-traffic websites and driving sales through digital marketing channels, including paid media advertising, is essential. The ideal candidate will have experience with CPG marketing, be adept at managing paid media budgets, and possess strong analytical skills for data-driven decision-making.