Vice President of Marketing

MUST be willing to relocate to Port St Lucie, FL and work on-site FT ONLY APPLY IF : You have experience efficiently managing at least $700k / mo in performance-focused paid media budget with META for 1 brand - DTC must be a physical product (NOT a service) and must NOT be a household name brand. About the Role Michael Todd Beauty is seeking a Vice President of Marketing / CMO to lead all customer acquisition (organic and paid) and retention strategies across the full funnel, including DTC channels such as the owned website, Amazon, marketplaces, and organic social media for Michael Todd Beauty. Key Responsibilities Hire individuals, coach, develop, and mentor an existing team Accountable and responsible for managing KPIs including but not limited to : Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments Maintain and evolve a testing framework to expand our volume & pace of learning across the business Work with team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights Lead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.) Requirements 5+ years of digital marketing (PERFORMANCE MARKETING - required) experience heavily focused on customer acquisition, ideally in an e-commerce digital first brand in a fast growth environment and at scale Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A / B testing required) Successfully tested into and launched at scale both upper funnel and lower funnel channels Both 'direct response' and branded campaign experience, and have driven meaningful results in both Experience with Google Analytics and other relevant web analytics tools A strong appreciation of Facebook's paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaigns Agency and team management experience Experience and passionate opinions about attribution model 'fit' (MMM, MCA, etc.) Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budget Experience efficiently managing at least $700k / mo in performance-focused paid media budget with META for 1 brand - DTC must be a physical product (NOT a service) and must NOT be a household name brand.