Vice President of Marketing, Chief Marketing Officer

We are seeking a Vice President of Marketing to lead all customer acquisition (organic and paid) and retention strategies across the full funnel, including DTC channels such as the owned website, Amazon, marketplaces, and organic social media for the company. In this role, you will be responsible for creating channel expansion and optimization strategy, building out efforts to deploy budget to meet acquisition goals, and refining attribution modeling. You must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow. – Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required). Keywords: Port St. Lucie FL Jobs, Vice President of Marketing, Chief Marketing Officer, Google Analytics, Digital Marketing, eCommerce, Marketing, Budgets, Campaigns, Paid Advertising, Paid Media, Paid Search, Upper Funnel Channels, Lower Funnel Channels, Florida Recruiters, Information Technology Jobs, IT Jobs, Florida Recruiting