Vice President of Marketing (Brand, Creative, Social)

Job Requirements Responsibilities: • Develop and strengthen Sweetwater brand equity, creative positioning, brand architecture and social engagement through strategic planning and execution • Identify and execute on top-of-funnel marketing opportunities to generate increased brand awareness as part of a larger, cohesive marketing strategy • Ensure effective and efficient performance marketing strategy and tactics • Oversee the Sweetwater “story” and brand identity in the market; assess current creative and provide brand refresh, as needed determined by consumer research • Ensure consistent application of brand and creative across all marketing channels • Consistently collaborate with other marketing leaders to measure and optimize performance of marketing programs across all channels • Oversee development and execution of creative content, social media, communications, and events with in-house production team(s) • Manage and build a capability for compelling communication across numerous styles, types and reaching various audiences • Manage the brand marketing spend / budget • Collaborate with other marketing leaders to Identify marketing and customer trends to determine new ways to maximize customer awareness, acquisition, and engagement • Collaborate and clearly communicate with other members of the senior leadership team to ensure alignment and buy-in cross-functionally • Train, manage and motivate marketing employees in innovative and strategic thinking to maximize individual and collective performance • Collaborate with Chief Supply Chain Officer and SVP of BizOps to develop and implement a cohesive and effective integrated marketing strategy across all channels with clear goals that align with company objectives Qualifications: • 7+ years in Marketing Leadership role • Consumer Industry expertise, ideally in digitally native / eCommerce environment • Strong understanding of enthusiast brands and categories • Demonstrated success building and implementing a brand strategy that has delivered measurable results • Proven experience and success across all disciplines of marketing (strategy, branding, customer acquisition, communications, social media) • Successful experience leading large teams (20+ people) • Effective team builder with a demonstrated track record of having developed highly capable marketing groups with high levels of trust, engagement, and passion • Creative thinker with strong analytical skills and a "solutions-oriented" mindset • Visionary with a driven personality, not only highly analytical and strategic, but also creative and hands-on • Effective communicator, strong personal presence, and able to easily engender confidence from the board room to the customer • Ability to develop and articulate strategy coupled with a willingness to “roll up your sleeves” and do the work required for success • Unquestionable integrity, credibility, and character with a high energy level, a strong work ethic, and a passion for his/her work. Sweetwater "Ideal" Team-Player • WOWs The Customer – You possess a deep passion and desire for creating amazing customer & colleague experiences • Gets Things Done – You have a great work ethic and move through tasks with a sense of urgency • Obsesses over the Details – You are committed to paying attention to the details • Drives Continuous Improvement – You are always focusing on effective and efficient work and ways to get better • Develops the Future – You are committed to the pursuit of growing personally & professionally and have a focus on bringing your colleagues along in that journey Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience.