Vice President of Marketing

As the global leader of marine motion control, we are on a mission to create transformational products that allow people to make the most of their time on the water. Marketing is a strategic force in driving what we do and how we do it. As our senior Marketing leader, you’ll support these objectives by: • Team: Building and developing a team of marketing experts to drive core marketing functions, supporting your team with active leadership that balances high-level and front-line contributions • Organization: Supporting the ongoing implementation of an optimal organizational structure for the Marketing team by clearly defining priorities, balancing workloads, and driving alignment of the team to the business and its current goals • Strategy: Developing and owning Marketing strategies that align with broader company goals as well as the strategic thrusts behind Seakeeper products and global regions • Growth: Supporting rapid growth by focusing and rallying your team around monthly/short-term goals that support quarterly, annual, and long-term growth objectives • Digital: Elevating the use of technology and digital tools to more effectively measure outcomes and engage with consumers • Analytics: Measuring operational data and market feedback to develop concise insights for managing your team’s priorities, guiding marketing strategy, and delivering communication • Customer insights: Serving as the voice of the customer in how Seakeeper maximizes its value proposition by attending to objectively measured customer satisfaction and selling criteria • CLTV: Developing a granular understanding of Seakeeper customer lifecycle, including implementing top-down strategies that maximize customer lifetime value and retention • Budget: Establishing annual Marketing budget, including the reporting and allocation of spend as well as delegated management of budgeted spend throughout the department • Vendors: Managing the selection and utilization of third-party vendors to complement internal expertise and functions • Brand: Protecting and growing the Seakeeper brand, while developing a cohesive strategy for Seakeeper product brands as they evolve over time and function together • Competition: Owning the competitive positioning of Seakeeper products, including the development and distillation of core messages through Seakeeper Sales team and network • Product launch: Supporting the launch, introduction, and adoption of new products • Cross-dept: Serving as a senior leader in driving cross-departmental collaboration and support • Representative: Representing Seakeeper at major events, in customer conversations, and in media inquires Here are a few other things you’ll need to succeed. That’s why we are on a mission to create products that transform the boating experience with an organization that employees want to work for, customers want to buy from, and vendors want to partner with.