Vice President of Marketing

The VP of Marketing is the leader of the marketing, events, and catering functions for Lowlands Hospitality - that means strategy, annual and weekly planning, storytelling and overall execution of marketing and brand objectives. Build and lead a forward-thinking marketing strategy that drives traffic, sales, and brand recognition Develop the overall Lowlands messaging strategy and focus through cross-functional collaboration Own and execute the annual marketing calendar in partnership with leadership and operations Oversee all digital channels: social media, email, website, and emerging platforms Create social media content that resonates, drives engagement, and can break through at a viral level Lead campaign planning (seasonal moments, anniversaries, promotions, openings) Manage external agency partners and creative collaborators Ensure strong, consistent messaging across all concepts and locations Leverage technology, including AI, to drive innovation, stay ahead of industry trends, and gain customer insights to target marketing efforts effectively Provide strategic leadership and direction for the events and catering business, driving both sales and guest experience Partner with the events team to develop and execute sales strategies that increase bookings, revenue, and repeat business Align event offerings, packages, and messaging with overall brand standards and positioning Support the development of marketing tools, collateral, and campaigns that drive event awareness and conversion Collaborate with operations and culinary teams to ensure seamless execution and exceptional guest experiences Utilize data and reporting to evaluate performance, identify opportunities, and optimize sales strategies Ensure consistency in communication, service standards, and brand representation across all events and catering touchpoints Identify opportunities for growth including new event formats, partnerships, and revenue streams 58+ years in a senior marketing leadership role (Director or VP level) Very strong analytical thinking combined with an eye for design and creativity Proven ability to manage multiple brands, projects, and priorities at once Deep understanding of digital marketing, content, and social media Experience with brand strategy, campaigns, and storytelling Confidence using data to inform decisions and drive results Strong communication skills - in writing, visuals, and in person A collaborative, team-first mindset with the ability to lead and inspire Comfort being hands-on while also thinking big-picture Ability to navigating the digital landscape, capable of making data-driven decisions, and eager to apply new tools and technologies Property Description: 1000WI - Corporate Location - Milwaukee, WI