Vice President of Marketing

This is a build-and-scale role: you'll align brand strategy and growth with performance media, digital experience, and analytics to drive qualified leads, improve conversion rates, and protect profitability - all while keeping the customer experience at the center. Oversee Team Members Initiatives 10+ years in marketing with senior leadership experience spanning both DTC and B2B; healthcare, Consumer Package Goods, or tech-enabled services are a strong plus A track record of building scalable growth engines and hitting measurable targets on efficiency and profitability - not just brand-building for its own sake Deep fluency in performance media, media buying, omni-channel campaign development, and full-funnel customer acquisition and retention Strong command of analytics and KPI development; make data-driven decisions and hold yourself and the team to them Experience leading brand strategy, rebrands, and creative production with internal teams and external agencies, including PR and social Comfort operating in a multi-stakeholder environment and earning alignment from clinical, operational, and finance partners, as well as directing a marketing team Hands-on familiarity with a modern marketing stack (CRM, call tracking, dashboarding, project management, CMS) and the judgment to select and integrate tools Awareness of healthcare advertising and patient-privacy considerations when using patient stories, images, and reviews a plus Demonstrated ability to integrate AI and new tools into marketing operations Proven people leadership - building teams, managing agency and vendor partners, and operating at the executive table Excellent communication and presentation skills; comfortable influencing peers, founders, and partners. Budget ownership experience Bachelor's degree required; MBA a plus This is a seat on the executive team of a growing, privately held healthcare organization operating across lab, practice, and licensing divisions.