Vice President of Media and Advertising

The Vice President Media & Advertising is responsible for leading Caesars’ enterprise-wide brick and mortar property advertising and paid media strategy, including media planning, buying, optimization, governance, and performance measurement across all channels. Lead enterprise media agency relationships, including performance management, strategic direction, and delivery oversight.Partner with Procurement and Finance on agency contracts, fee structures, and media rate negotiations.Ensure agency transparency, strong governance, and alignment with enterprise objectives.Act as the senior escalation and decision point for media agency‑related matters. Provide oversight and strategic directions to regional media leaders responsible for local execution and optimization.Govern centralized programmatic media investment (including enterprise programmatic frameworks and centers of excellence).Clarify decision rights, roles, and responsibilities across enterprise, regional, and programmatic media functions.Ensure alignment between enterprise strategy and market level execution. At Caesars Entertainment, Inc., our Team Members create the extraordinary. Our mission, “Create the Extraordinary”.