Vice President of Sales and Marketing

ATA International

Vice President, Marketing & Sales

Executive Leadership Opportunity

About the Role

ATA International is seeking a dynamic and results-driven Vice President of Marketing & Sales to join our executive leadership team in Little Rock, Arkansas. This is a senior, dual-mandate role responsible for unifying our marketing and sales functions into a single, high-performance revenue engine.

The VP of Marketing & Sales will own the full customer journey—from brand awareness and demand generation through to sales pipeline, conversion, and retention. This leader will bring together strategy, data, and people to accelerate growth, strengthen ATA’s market position, and deliver measurable results across both disciplines.

You will lead a multidisciplinary team spanning design, communications, web, video, and sales, while serving as a key strategic partner to the CEO and executive team. The right candidate is equally comfortable setting vision and rolling up their sleeves to drive execution.

Role at a Glance

Function- Marketing & Sales (unified leadership)

Reports To- Chief Operating Officer

Direct Reports- Marketing Team + Sales Team

Scope- Full-funnel: Brand, Demand Gen, Digital, Events, Sales, Revenue

Type- Full-Time | Executive Level

Key ResponsibilitiesMarketing Strategy & Brand Leadership

Develop and own the annual integrated marketing and sales strategy aligned to ATA’s revenue, growth, and retention objectives
Establish and protect a consistent, compelling brand identity across all channels, campaigns, and customer touchpoints
Lead full-funnel demand generation campaigns across web, email/SMS, social, events, paid media, and print
Oversee content strategy and editorial direction to build thought leadership and audience engagement
Drive digital marketing performance including SEO/SEM, website optimization, audience segmentation, and analytics

Sales Leadership & Revenue Growth

Own and drive the sales pipeline from lead generation through close, ensuring alignment with marketing-generated demand
Set and manage sales targets, KPIs, and forecasts; hold the team accountable to consistent performance metrics
Build, coach, and develop a high-performing sales team—including account executives, business development, and inside sales
Design and implement scalable sales processes, playbooks, and CRM workflows to improve pipeline velocity and win rates
Cultivate and manage key customer and partner relationships to drive retention, upsell, and referral growth
Partner with product and operations to ensure sales positioning is accurate, differentiated, and competitive

Team & Organizational Leadership

Lead, mentor, and scale a multidisciplinary team including designers, writers, web specialists, video producers, and sales professionals
Foster a high-performance, collaborative culture with clear accountability, regular feedback, and continuous development
Define team structure and resource plans to support growth across both functions
Champion cross-functional collaboration with product, operations, and executive stakeholders

Operations, Budgeting & Vendor Management

Manage the combined marketing and sales budget with a focus on ROI, efficiency, and strategic investment
Oversee vendor and agency relationships across creative, digital, print, events, and sales enablement
Optimize marketing and sales operations to improve speed, quality, and performance
Support executive-level communications, board presentations, and high-visibility external initiatives

Success Metrics & KPIs

The VP of Marketing & Sales will be evaluated against a comprehensive set of performance indicators spanning both functions:

Area

Key Metrics

Revenue & Pipeline- Total revenue growth, sales pipeline value, win rate

Demand Generation- Qualified leads, MQL-to-SQL conversion, cost per lead, marketing-influenced pipeline

Campaign Performance- Email open/CTR rates, campaign ROI, conversion rates, cost per acquisition

Brand & Digital- Website traffic, organic growth, social reach, content engagement, brand sentiment

Sales Execution- Quota attainment, pipeline velocity, forecast accuracy, retention and upsell rates

Team & Operations- Team performance, delivery timelines, stakeholder satisfaction, budget adherence

Skills & ExperienceRequired Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred) or equivalent professional experience
7+ years of progressive leadership experience spanning both marketing and sales functions
Demonstrated success driving revenue growth through integrated marketing and sales strategies
Proven track record building, managing, and scaling high-performance teams across multiple disciplines
Deep expertise in demand generation, brand strategy, digital marketing, and full-funnel campaign execution
Strong sales leadership background including pipeline management, forecasting, CRM optimization, and team coaching
Data-driven decision-maker with fluency in marketing analytics, sales reporting, and performance measurement
Experience managing significant budgets across both marketing and sales operations
Proficiency with CRM platforms (e.g., Microsoft), email/SMS tools, CMS, and marketing automation

Preferred Experience

Experience in an association, membership organization, or B2B services environment
Familiarity with creative tools (e.g., Adobe Creative Suite) and the ability to provide clear creative direction
Event marketing and sponsorship sales experience
Background in digital advertising, paid media, or performance marketing
Experience with licensing or franchise business models
Experience working within the EOS (Entrepreneurial Operating System) model

Leadership Competencies

Strategic thinker who can set vision and drive execution with equal confidence
Highly collaborative, with strong cross-functional instincts and executive presence
Exceptional communicator and presenter—comfortable engaging boards, senior executives, and frontline teams
Results-oriented, accountable, and comfortable operating in dynamic, fast-paced environments
Servant leader who builds trust, develops talent, and fosters a culture of excellence

Why ATA International

ATA International offers a rare opportunity to shape both the brand and revenue trajectory of a growing, mission-driven organization. As VP of Marketing & Sales, you’ll have executive influence, a talented team, and the resources to make a real impact—from campaign strategy to closed deals.

We value leaders who are bold, collaborative, and committed to continuous improvement. If you’re looking for a role where your work directly drives organizational growth and your ideas are welcomed at the highest levels, we want to hear from you.

Core Values

Passion in what we do

Servant Leadership

Solution Seeker

Growth Mindset

All-In

Honor the Past, Embrace the Future

How to Apply

Interested candidates should submit a resume and brief cover letter outlining their experience leading integrated marketing and sales functions, along with examples of measurable results achieved. Candidates may send your portfolio, resume, and cover letter to [email protected]. Applications will be reviewed on a rolling basis.

Benefits:

401(k)
Dental insurance
Employee discount
Health insurance
Life insurance
Paid time off
Vision insurance

Experience:

progressive marketing and sales : 7 years (Required)

Location:

Little Rock, AR 72202 (Required)

Work Location: In person