Video Marketing Specialist

Remote Key Responsibilities CTV-Specific Production (Primary Focus): Concept, storyboard, and produce 15–30 second CTV advertisements optimized for viewability, completion rate, and conversion Ensure all CTV assets meet platform-specific requirements (Roku, Hulu, Amazon Fire TV, YouTube TV, Samsung TV Plus) including: Aspect ratios: 16:9 (1920x1080), with awareness of 4K deliverables where required Encoding specs: H.264/H.265 codec, MP4 container, minimum 15 Mbps bitrate Audio: AAC stereo, -24 LUFS loudness normalization File size and duration compliance per platform Implement proper QA protocols: safe zones, caption/subtitle embedding (SRT/VTT), color-safe output, and frame-accurate trimming Collaborate with copywriters and brand teams on scripting that fits 15–30s constraints while communicating key value propositions Cross-Channel Repurposing: Adapt CTV master assets into social formats: 9:16 (Stories/Reels/TikTok), 1:1 (Feed), 4:5 (Instagram Feed) Create motion and static variants for display, programmatic, and email campaigns Resize and re-edit for OTT pre-roll (6s, 15s bumpers) and YouTube (skippable/non-skippable) Develop storyboards and shot lists for multi-platform campaigns Performance & Optimization: Partner with media/performance teams to analyze creative performance (VTR, CTR, completion rate, CPA) Execute A/B and multivariate creative tests; iterate based on data insights Maintain creative test velocity: minimum 2-3 new variants per campaign cycle Document learnings and contribute to internal creative best practices Collaboration & Workflow: Manage projects through Monday.com or Microsoft Teams Participate in creative reviews, feedback sessions, and cross-functional planning Maintain organized asset libraries and version control Support brand consistency across all channels Must-Have Qualifications Level Experience Portfolio Requirements Core Competencies Junior 1–2 years in video production/editing for digital advertising At least 1 CTV/OTT ad sample (15–30s); 2–3 social video samples; basic storyboard examples Strong editing fundamentals, understanding of ad specs, eagerness to learn CTV ecosystem Mid-Level 3–5 years in video marketing, digital advertising, or agency environment 3+ CTV/OTT ads with documented performance outcomes (CTR, VTR, completion rates); A/B test examples; storyboards Proven ability to optimize for performance, cross-channel adaptation experience, can work independently Senior 6+ years with leadership experience in video/creative teams Comprehensive portfolio with campaign case studies, performance lift documentation, strategic recommendations Creative strategy ownership, team mentorship, campaign optimization, stakeholder management Core Technical Skills & Tools Video Editing & Production: Adobe Premiere Pro, After Effects, Media Encoder DaVinci Resolve, Final Cut Pro X Avid Media Composer (preferred for broadcast backgrounds) Design & Graphics: Adobe Photoshop, Illustrator Figma (for storyboards, mockups, collaboration) After Effects expressions/scripting Collaboration & Project Management: Frame.io, Wipster, or similar review platforms Monday.com, Notion, Microsoft Teams Google Workspace / Microsoft 365 Ad Platforms & Specs Knowledge: Roku Ad Specs, Hulu/Disney+ Ad Requirements, Amazon Fire TV, YouTube TV The Trade Desk, DV360, Google Ad Manager Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager VAST/VPAID tag familiarity Mountain and Simplifi ad platforms (optional) Encoding & Delivery: H.264/H.265 encoding, MP4/MOV containers Bitrate optimization (15–25 Mbps for CTV) Caption embedding: SRT, VTT, CEA-608/708 Color management: Rec. First 6 Months (Optimization & Velocity) Maintain creative test velocity of 8–12 new CTV variants/month Improve average Video Completion Rate (VCR) by 10% over baseline Reduce average cost per completed view by 15% through creative optimization Successfully repurpose CTV assets into 3+ channel formats per campaign