Video Strategist

• Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue-focused environment • Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement • Hands-on experience with scriptwriting, editing feedback, and video optimization • Comfort managing freelancers, assigning work, and overseeing quality and deadlines • Ability to analyze performance metrics and translate insights into actionable improvements • Strong organizational skills and comfort juggling multiple projects at once • Excellent written and verbal communication skills in a remote environment • Willingness to experiment, test, and iterate quickly • Openness to incorporating AI tools into scripting, ideation, and workflow optimization You’ll own the strategy, planning, and performance of FinanceBuzz’s video content, with a primary focus on syndication platforms (especially MSN) where revenue is driven by consumed seconds of video. • Selecting video topics that consistently maximize viewer engagement, watch time, and revenue • Optimizing scripts to increase retention, clarity, and completion rates • Improving thumbnail and on-screen graphic performance through testing and iteration • Building and maintaining an efficient, scalable video workflow • Managing freelancers effectively: assigning work, giving clear feedback, and coordinating payments and budgets • Maintaining high quality and brand consistency across all video content • Monitoring video performance metrics and proactively identifying opportunities for improvement • Growing video revenue from its current level toward a $500K+ annual run rate • Establishing FinanceBuzz as a trusted and engaging personal finance video brand Core Responsibilities • Own the video content strategy for syndication platforms, with a primary focus on MSN • Plan and maintain the video content calendar • Write, edit, and optimize video scripts • Provide detailed feedback to video editors and designers • Optimize thumbnails, titles, and on-screen graphics for engagement • Oversee video production workflows for speed, quality, and consistency • Manage freelance contributors and coordinate with internal stakeholders on budgets and payments • Conduct quality control on all video outputs • Track and report on video performance metrics and revenue Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.