VP, Brand

About Writer Writer’s fully integrated solution makes it easy to deploy secure and reliable AI applications and agents that solve mission-critical business challenges. Writer is seeking a visionary Vice President of Brand Marketing to spearhead our brand strategy and elevate our market presence. This executive role is designed for a strategic thinker who is passionate about building and nurturing a brand that resonates with diverse audiences. ?️ Your responsibilities • Lead the development and execution of the company’s brand strategy to enhance brand awareness, engagement, and loyalty across all channels • Collaborate with senior leadership to align brand marketing strategies with the company’s business goals and objectives • Refine and enhance the company's brand identity, ensuring it is consistently represented across all marketing materials and channels, and resonates strongly with our target audience to differentiate our brand in the marketplace • Oversee the creation of brand campaigns that effectively convey our brand’s message and values, ensuring consistency across all platforms • Develop strategic partnerships with other brands and organizations to enhance brand visibility and reach • Analyze market trends and consumer insights to guide strategic decisions and position the brand effectively in competitive markets • Manage the brand marketing budget, ensuring resources are used efficiently to maximize ROI • Lead, mentor, and expand the brand marketing team, fostering a creative and results-driven environment • Establish and maintain relationships with key stakeholders, external partners, and media to enhance the brand’s visibility and reputation • Monitor and report on the performance of brand initiatives to the executive team, providing insights and recommendations for continuous improvement • Champion the brand internally, ensuring all company initiatives align with our brand identity and values • Ensure company-wide adherence to brand guidelines, conducting regular training sessions and updates for all departments to maintain brand consistency and integrity in every aspect of the organization’s output • Develop and maintain an easily accessible digital library of brand resources and templates, ensuring that all team members have the tools they need to create consistent, brand-aligned communications and materials