July 17, 2024

VP, Digital Advertising

Closed Loop Marketing, Inc. Roseville, California

We believe that happy employees create happy clients - it's part of the reason we were named by Ad Age as one of the Best Places to Work for the last 6 years. The VP, Digital Advertising is ultimately accountable for the growth of a portfolio of performance media clients and managing & developing a team of Digital Advertising Directors & Managers. Complete performance evaluations • Develop training plans for new employees in conjunction with SVP • Work with VP, Marketing to establish and communicate agency POVs • Maintain strategic oversight of client performance, consulting with team and client as needed to set goals, surface key insights and drive prioritization of efforts • Assist with new business audits • Foster team collaboration, including sharing tests, results, challenges & wins, and ensuring certifications are kept up to date • Serves as digital advertising expert that can be brought into specific clients and marketing/PR opportunities • Ensure that the procedures in Closed Loop's Information Security Policy are personally followed and that all company and client data personally accessed is properly secured • Reports to SVP, Client Services in Marketing, Advertising or related field • 12-15+ years of experience in digital advertising with at least 10 years in an agency setting • Strong track record in B2B or technology or financial service accounts, understanding relevant client challenges and business trends for B2B industry segments/products • Exceptional leadership skills and management experience demonstrated through staff development and implementation of exemplary processes • Excellent understanding of the media business and its day-to-day operations • Technical understanding of ad-tech/mar-tech, social platforms, and research and measurement systems • Strong presentation skills and propensity to share results externally • Possesses a strong presence and point of view in the marketing / B2B industry • Excellent track record of maintaining multiple client engagements at once and growing client business while encouraging diversification into multiple products and services • Strong analytical and problem-solving skills • Excellent organizational and communication skills • Willingness to travel to client locations or main headquarters as needed (10% of time) • Remotely work for a company that was built for remote work.

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