Reporting to the EVP, Global Creative Advertising, this role is responsible for ensuring the successful creation of Digital A/V, Domestic and International materials that are aligned to the campaign’s overarching creative strategy. Works closely with filmmakers, management and creative agencies to produce A/V materials and key art for use in broadcast, online, in-theater and outdoor... advertising. The person acts as point of contact for internal marketing departments and collaborates with these departments to establish creative coherence across all global marketing materials. This role requires the flexibility and focus to handle development of creative materials for multiple movies simultaneously at varying stages of the creative process. • Ensures all materials are built on strategy and are aligned to the other materials of the campaign • Develop a program of diverse campaigns to maximize media exposure and perception • Directs and closely collaborates in regular meetings with the Digital Marketing team to understand best platform practices and to place digital creative material • Directs and closely works with the Media teams to meet campaign deliverables and deadlines • Manages projects with Research teams to ensure alignment of campaign and creative strategy • Directs trailer editorial, feature post-production and VFX teams to provide all materials required to build and ship final broadcast and digital deliverables • Customizes workflow between studio creative and media teams, multiple 3rd party creative vendors, trailer & graphics houses, finishing & digital delivery vendors • Manages delivery deadlines, creative approvals, technical quality control, engineering and delivery interface • Approves finishing vendor staffing and equipment utilization to ensure state-of-the-art work flows • Keep up to date on all related technology advances and work with vendor IT and Operations Departments to adjust these work flows accordingly
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