VP, Digital Marketing

Lensa partners with DirectEmployers to promote this job for Dodge Construction Network. Expected travel is 10% for this role. Identify insights that lead to ‘no-regret’ site improvements (e.g., projects.construction.com, form fill pages, home page text) • Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels • Maintain a high SEO score forthe websites • In partnership with CTO, ensure that websites are secure and well-defended from malicious actors • Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer • Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. Required Experience, Knowledge And Skills • 10+ years in digital marketing , with a strong track record of high-volume SMB lead generation and revenue-focused growth • Expert in performance marketing , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing • Proven success in campaign strategy and execution that drives pipeline, optimizes CAC, and improves ROI • Strong analytical and data-driven mindset , fluent in attribution modeling, funnel analysis, and ROAS optimization • Advanced proficiency in MarTech , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive • Hands-on experience with website strategy and optimization , including multi-site management, SEO, UX, and site performance improvement • Strategic yet execution-oriented , able to synthesize complex product/customer landscapes into clear, impactful marketing actions • Strong cross-functional collaborator , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow • Customer- and outcome-focused , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems • Background in B2B SaaS, tech, or fast-paced digital environments preferred For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the _ _ future require sponsorship for employment visa status.