VP Digital Marketing

Vice President of Digital Marketing As the VP of Marketing, you’ll own the strategy behind growing brands’ cult following and driving mass adoption and retention of our market share. • Build and develop a team of marketing experts to drive core marketing functions, supporting your team with active leadership that balances high-level and front-line contributions • Develop and own Marketing strategies that align with broader company goals as well as the strategic thrusts behind products and global regions • Support rapid growth by focusing and rallying your team around monthly/short-term goals that support quarterly, annual, and long-term growth objectives • Elevate the use of technology and digital tools to more effectively measure outcomes and engage with consumers • Measure operational data and market feedback to develop concise insights for managing your team’s priorities, guiding marketing strategy, and delivering communication • Serve as the voice of the customer in how the company maximizes its value proposition by attending to objectively measured customer satisfaction and selling criteria • Establish annual Marketing budget, including the reporting and allocation of spend as well as delegated management of budgeted spend throughout the department • Protect and grow the brand, while developing a cohesive strategy for product brands as they evolve over time and function together • Support product launches, introduction, and adoption of new products • Represent the company at major events, in customer conversations, and in media inquires Requirements: • Broad experience across marketing, with a minimum of 15 years of overall sales and marketing experience • Experience building and leading a global marketing team and operations • Track record of B2C and B2B marketing strategies, with a strong focus on digital channels • Experience with the creation and execution of a wide array of marketing mediums, including visual content, copy, public relations, events & sponsorships, social media, website, email marketing, merchandise, partner support and advertising • Experience managing communications to Boards, investors, and executive leadership • Analytical mindset, comfortable deriving and communicating insights from data • Experience working with CRM systems • Bachelor’s degree in business, marketing, communications, or a comparable field • Availability for both domestic and international travel • MBA or related Master's degree would be a benefit • Technical aptitude to understand electro-mechanical systems