Nov. 21, 2025

VP Digital Strategy and Advertising

SWAY Baltimore, Maryland

Position: VP for Digital Strategy and Advertising 1 day ago Be among the first 25 applicants SWAY --a progressive political consulting firm-- is hiring a Vice President for Digital Strategy and Advertising to lead our digital services business ahead of the 2026 campaign cycle. The Vice President for Digital Strategy and Advertising will lead our clients in all their digital advertising needs, alongside general digital strategy and advice, and ensure our general paid media approach is layered and integrated. Pitch, recruit, and retain digital clients—writing proposals, scopes of work, and more as needed • Serve as the digital point of contact for multiple clients at a time, advising on ads and general digital strategy and building strong, trust‑based relationships • Write, edit, and approve ad copy for digital platforms • Select and manage advertising vendors • Hire and manage a digital team, with a commitment to DEI and fostering a strong team culture • Generate weekly reports for internal and client‑facing purposes Experience and Skill Requirements • 5+ years in digital strategy, with at least two years of involvement with digital advertising programs and one cycle of campaign experience preferred • Exceptional written and verbal communication skills, and an ability to write copy for all types of brand voices • Comfort and familiarity with Google Sheets, Google Data Studio, Tableau, or other methods of tracking and reporting metrics and KPIs • Experience managing/placing digital ad campaigns with six‑figure budgets; preference for candidates who have managed million‑dollar+ buys • Strong understanding of the entire progressive digital ecosystem and knowledge of emerging digital trends • Hands‑on experience inside of Google and Facebook’s self‑serve buying platforms, and a working knowledge of the programmatic advertising space, CTV, native, and emerging advertising verticals • Preference given for candidates who are able to advise clients confidently on email programs management, online fundraising, website builds, CRM selection and usage, digital organizing, and other digital strategy elements • Deep passion for electing Democratic candidates up and down the ballot, and supporting progressive causes and organizations • A proven commitment to racial and gender equity, with an understanding of the ways systemic inequity and racism plagues both our nation and the political industries we operate in To Apply

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