VP, Head Brand Marketing & Advertising

Position: VP, Head of TIAA Brand Marketing & Advertising The VP, Head of Brand for Retirement Solutions is responsible for leading and integrating TIAA's brand presence across media, sports marketing, creative studio, advertising, social media, and brand strategy — all in service of driving measurable business growth for the Retirement Solutions business. Reporting to the Retirement Solutions CMO within the Marketing & Communications organization, this leader will serve as the connective tissue between brand investment and business outcome, ensuring every dollar works harder and every partnership tells a coherent story.A central mandate of this role is building a best-in-class marketing engine that maximizes the value of TIAA's growing partnership portfolio — including partnerships with the Big Ten, Ivy League, three professional golfers, the New York Times, Wall Street Journal, Philadelphia Marathon, and more — transforming those assets into integrated campaigns that deepen institutional client relationships and drive new business. Securing Tomorrow. Drive the development of integrated campaign strategies that bridge upper-funnel brand building with mid- and lower-funnel business outcomes. Lead paid media efforts and agency, social, and performance marketing teams to ensure consistency and effectiveness across the full audience journey.Creative Studio.