VP, International Brand & Channel Marketing

Position at Jackson Family Wines This position is responsible for driving significant impact on communication, innovation, and renovation strategies for the designated brands, within a fast‑paced, dynamic, and collaborative organization. The VP will develop and execute the annual and long-term strategic brand plans in coordination with the Brand team, International Finance, and cross-functional partners based at international entities. Leads development of brand growth strategies and marketing plans/programs for assigned brands.Leads the team in positioning, pricing, promotion and product mix strategies for assigned brands across all channels.Leads development of brand plans to include detailed strategic objectives, programs and propositions for the brands that build brand equity, increase market share, and result in revenue growth and increased profitability.Identities key channel growth opportunities and develops plans that maximize brand opportunities accordingly.Develops channel-specific responses to competitive activity.Analyzes and develops plans against trending consumer opportunities.Effectively oversees brand budgets, managing expenditures appropriately.Prepares and executes frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives.Works closely with sales to anticipate market trends and deliver against key opportunities.Manages team, ensuring direct reports are coached, mentored and developed. Bachelor's degree in marketing or a related field or ten or more years of marketing experience, wine industry experience strongly desired with demonstrated success across multiple categories and price segmentsAbility to develop and execute marketing strategic plans and initiativesDemonstrated analytical skillsStrong communication skillsDemonstrated leadership skills; ability to develop and lead a team of marketing professionalsStrong and consistent track record of successful brand growth across multiple brands or business unitsStrong wine knowledge and appreciationStrong financial acumen and demonstrated ability to manage a P&LPreferred Experience