VP of Marketing: A Strategic Leader The VP of Marketing will lead growth initiatives driving volume growth, SYF penetration, and profitability in the OPE and Lawn & Garden industry. • Partner with OPE clients and sales leaders to develop marketing strategies • Lead, implement, and monitor dynamic multi-channel annual marketing plans • Develop strategic vision for OPE industry and partner-specific marketing strategies Essential responsibilities include building relationships with OPE partners, leading cross-functional teams, and managing program profitability. Qualifications require a bachelor's degree, minimum 8 years marketing experience, and strong financial acumen.
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