The Vice President of Marketing Communications provides executive leadership and strategic direction for all efforts that advance Monterey County’s destination brand and the managed growth of its tourism economy. Strategic Leadership & Alignment • Provides executive leadership to the Marketing & Communications team ensuring alignment with the CEO’s vision, Board priorities, and organizational strategy. • Represents See Monterey publicly and leads development of the Annual Report, Business Plan, Stakeholder Updates, and strategic reports, Budget, Research & Program Development • Manages the MarComm budget and agency partnerships with a focus on ROI and strategic investment; for Leisure, Group, Luxury and International segments • Oversees research, data analysis, and performance measurement • Drives development and promotion of destination events that strengthen year-round demand. Core Competencies • Strategic thinking with the ability to translate CEO vision into actionable, measurable plans • Executive leadership and experience to develop high-performing teams • Strong judgment, decisiveness, and accountability in personnel and resource decisions • Excellence in communication, presentation skills, and stakeholder engagement • Expertise in integrated destination marketing, brand management, and multi-channel strategy • Strong understanding of tourism industry trends and DMO best practices • High proficiency in digital marketing, analytics, and modern marketing technologies • Adaptability, innovation mindset, and collaborative approach See Monterey offers competitive compensation with an estimated salary for this position of $175,000- $200,000 plus 10% base salary bonus potential.
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