VP, Media Innovation

This role exists primarily to fuel new business growth (approximately 80% of responsibilities) by translating real-time cultural intelligence and audience research into bold, media-first ideas that win pitches and open doors. Write compelling briefs and strategic frameworks that elevate work from executional planning to idea-driven platforms — giving creative and media teams a clear, inspiring foundation to build from. New business presentations are distinctive, insight-driven, and idea-led — with a clear through-line from audience truth to media concept.Internal teams and agency partners consistently seek this role out as a strategic thought partner, not just a resource.Clients recognize and value the agency's cultural intelligence as a differentiator in the relationship.Cultural moments are identified and converted into actionable client concepts quickly — before the window closes.Campaigns and concepts originating from this role resonate in culture and contribute to measurable business impact. Familiarity with social media platforms and their cultural dynamics across audiences and demographics.Traits: Executive presence with the ability to represent the agency's cultural and strategic POV at the highest levels; identifies patterns and insights that others overlook, and thinks in ideas and narratives rather than tactics and formats; instinctive cultural fluency with a proven ability to move at the speed of relevance; quick-turn agility balanced with strategic rigor; fluent in both data and creativity — able to challenge and elevate a brief rather than simply respond to it; natural connector and cross-collaborator who builds trust across creative, media, and leadership teams; highly articulate with the ability to command a room and make complex ideas feel simple and exciting; comfortable with ambiguity and energized by building in fast-moving environments; willing and able to travel for conferences, client engagements, and cultural events. Bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, communications, or a related field preferred; or an equivalent combination of education and experience.