VP of Digital Marketing

Westinghouse is seeking a highly analytical, performance-driven VP of Digital Marketing to lead SEO and paid media strategy across our portfolio of 4–5 consumer brands. Own all paid media strategy and execution across Google, Meta (Facebook/Instagram), TikTok, YouTube, and other performance channels Manage and optimize a $500K–$2M annual digital advertising budget across multiple brands and product lines. Strong financial and business acumen, with the ability to optimize spend based on profitability, CAC, LTV, ROAS, and efficiency metrics. 8–12+ years of progressive experience in digital marketing with deep expertise in performance marketing. Demonstrated success driving profitable growth through paid search, paid social, and SEO across multiple brands.