VP of Marketing

VP of Marketing - $150K - New Haven, CT - Job #3372The position is a VP of Marketing role for a bank in the New Haven, CT market. The successful candidate will develop, manage, and implement organization‑wide marketing and business‑development programs to increase customer engagement and support the bank's growth initiatives. The role includes direct oversight of Marketing and Business Development teams and requires minimal supervision.Salary: up to $150,000 + benefits. This is not a remote position.ResponsibilitiesDevelop and execute enterprise brand equity, marketing, and communication strategies that align with the bank's mission and strategic goals.Develop and execute digital marketing, social media, content marketing, and online advertising to drive awareness, engagement, and conversions. Skills: Advertising, Analysis Skills, Bank Management, Banking Regulations, Banking Services, Brand Marketing (Branding), Budgeting, Business Administration, Business Development, Business Plan, Campaigns, Career Development, Communication Skills, Community Banking, Consumer Branding, Consumer Goods and Services, Cross-Selling, Custom Media, Customer Experience, Data Analysis, Direct Marketing, Disciplinary Action, Financial Services, Human Resources, Maintain Compliance, Market Research, Marketing, Marketing Campaign, Marketing Communications, Marketing Communications Strategy, Marketing Strategy, Marketing/Sales Collateral, Merchandising, Metrics, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Microsoft Word, Multimedia, Multiplatform/Cross-Platform, Online Advertising, Online Banking, Online Marketing, Organizational Development/Management, Organizational Skills, Performance Analysis, Performance Metrics, Performance Reviews, Product Management, Profit & Loss, Project/Program Management, Regulations, Regulatory Compliance, Research Skills, Retention Programs, Return on Investment (ROI), Set Goals, Social Media, Social Media Marketing, Staff Requirements, Strategic Planning, Team Player, Time Management, Top Sales Rep, Website Conversion, Website Management