VP of Marketing

**Pay:** From $160,000.00 per year

Job description:

**ESSENTIAL DUTIES AND RESPONSIBILITIES**

**Marketing Strategy and Brand Leadership**

* Develop and implement comprehensive marketing strategies that support occupancy growth, service line expansion, and organizational priorities.
* Serve as the steward of the MorseLife brand, ensuring consistent identity, transparency, messaging, and positioning across all communications.
* Oversee advertising, marketing campaigns, and promotional initiatives across digital, print, and broadcast channels.
* Develop compelling messaging that highlights MorseLife’s mission, programs, and community impact.

**Digital Marketing, Business Intelligence, and Content Strategy**

* Oversee the organization’s website, digital platforms, and social media presence.
* Lead digital marketing initiatives including SEO, online advertising, and content marketing.
* Ensure digital platforms effectively support lead generation and brand awareness.
* Manage creation of multimedia content that tells the MorseLife story and showcases its services.
* Oversee the ongoing collection, management, and reporting of marketing and sales/admissions data that helps optimize ROI and also identify trends to be considered for planning efforts.
* Administer repository of market research, which includes information related to MorseLife’s core service area, competitors, and industry trends; monitor key trends and competitive activities.
* Supervise MorseLife’s external market research efforts as they relate to planning, new business, and/or product development efforts, which may include competitive market position analysis, demand projections, and consumer perception studies.
* Ensure the regular delivery of market intelligence to help guide executive-level decision making.

**Communications and Public Relations**

* Direct media relations efforts to strengthen MorseLife’s reputation and visibility.
* Develop public relations strategies that highlight organizational achievements and thought leadership.
* Oversee external communications, press releases, publications, and institutional messaging.
* Lead crisis communications planning and response as needed.

**Internal Communications**

* Develop internal communications strategies that keep employees informed and engaged.
* Support leadership messaging and organizational announcements.
* Ensure consistent communication across departments and service lines.

**Strategic Planning**

* Support the organization’s strategic planning process in collaboration with executive leadership.
* Facilitate planning sessions and provide strategic insights based on market and competitive analysis.
* Track progress on strategic initiatives and provide updates to leadership.

**Market Research and Business Intelligence**

* Oversee market analysis, competitive market intelligence, and demographic research.
* Provide insights that inform marketing strategies, business development initiatives, and service planning.
* Monitor industry trends and emerging opportunities in senior living and healthcare.

**Cross-Functional Collaboration**

* Partner with the Vice President of Sales and Business Development to ensure marketing strategies generate qualified leads.
* Collaborate with operations and program leaders to support service line growth.
* Work with development and philanthropy teams to support fundraising communications.

**Leadership and Team Development**

* Lead and mentor marketing and communications professionals.
* Manage external vendors, agencies, and consultants.
* Oversee marketing and communications budgets and ensure efficient resource allocation.

**SUPERVISORY RESPONSIBILITIES**

This position provides direct supervision of the Film Festival Manager, Director of Business Intelligence Development, Director of Sales and Marketing, Community Liaison, and Director of Creative Design.

**QUALIFICATIONS EDUCATION and/or EXPERIENCE**

To perform this job successfully, an individual must satisfactorily perform each primary function. The requirements listed below are representative of the knowledge, skill, and/or ability required.

* Bachelor’s degree in Marketing, Communications, Business, or related field required.
* Master’s degree preferred (MBA, Communications, or similar).
* Minimum of 10–15 years of progressive leadership experience in marketing, communications, or strategic planning.
* Experience in healthcare, senior living, nonprofit, or mission-driven organizations preferred.
* Demonstrated expertise in brand strategy, digital marketing, public relations, and integrated marketing campaigns.
* Strong analytical, strategic thinking, and leadership skills.

Work Location: In person


This position requires a background screening through the Care Provider Background Screening Clearinghouse. For information on the requirements, please visit the Clearinghouse Education and Awareness website at https://info.flclearinghouse.com