VP of Marketing

About Sennos

Sennos is the pioneer and leader in automated fermentation monitoring and analysis. We unify cutting-edge hardware, AI-powered analytics, and intuitive interfaces to deliver the industry's most advanced sensing platform. Our mission is to transform the Fluid, Fermentation, and Bio-manufacturing industries by replacing outdated systems and practices with intelligent sensing and AI-driven predictive control. We are building the future today so our solution can anticipate, adapt, and evolve to unlock a new era of industrial creativity, sustainability, precision, and resilience.

Position Summary

Sennos is the pioneer and leader in automated fermentation monitoring and analysis - a company defining a new category, not competing in an existing one. The VP of Marketing will be the first marketing leader at Sennos, hired to build the function from the ground up and own brand, positioning, and demand generation across core and emerging markets. This is a hands-on role for someone equally comfortable setting the category narrative and running the campaign that fills the funnel. The decisions made in the first year will shape the language the industry uses to talk about fermentation intelligence for years to come - a career-defining opportunity for the right leader.

Responsibilities

Brand, Positioning & Category Strategy

Define and evolve the category narrative for fermentation intelligence, including positioning, messaging, and the language the industry will use to describe this new spaceBuild brand awareness and credibility with brewers, distillers, and enterprise beverage companies through content, thought leadership, and industry presenceRepresent Sennos externally as a spokesperson with media, analysts, and industry organizationsWork with the executive team to build a future-back market roadmap, translating CEO vision into execution outcomesDemand Generation & Go-to-Market

Plan and execute go-to-market campaigns for product launches in collaboration with Sales, Product Management, and Customer SuccessPartner with sales leadership on enterprise and strategic account-based marketing for named accountsEstablish marketing metrics and reporting that connect brand and demand generation activity to pipeline and revenue outcomesContent, Enablement & Events

Deliver enablement materials in partnership with Product that support the sales cycle, including one-pagers, economic justification tools, and program collateralPartner with Customer Success and Business Development to turn customer outcomes into case studies and proof pointsOwn industry event strategy, including trade shows and conferences central to core markets and adjacent fermentation industriesTeam & Function Building

Build and manage the marketing function from scratch, including hiring, agency and vendor relationships, and budget ownership

Required Qualifications

Education:

Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree a plus; equivalent experience consideredExperience:

12+ years of marketing experience, with meaningful time in a leadership capacity at an early-stage or growth-stage technology companyDirect experience creating or leading marketing for a new product category - not just a new product within an established categoryTrack record spanning both strategic brand building and tactical campaign execution, with the ability to point to work personally shaped at both levelsExperience marketing to industrial, manufacturing, or packaged goods audiences, or demonstrated ability to quickly learn a technical, process-driven industryExperience building a marketing function without a large existing team or budgetExperience marketing to both SMB and enterprise buyers within the same product lineStrong written and verbal communication skills, with the ability to translate technical concepts (sensors, machine learning, fermentation science) into narratives non-technical buyers understandComfort operating in a dynamic and ambiguous business environmentSkills:

Category creation and brand positioningDemand generation, ABM, and pipeline marketingGo-to-market strategy and product launch executionContent marketing, thought leadership, and industry communicationsMarketing analytics and revenue attributionCross-functional leadership and executive communication

Preferred Qualifications

Experience in fermentation, biotech, food & beverage, industrial IoT, or adjacent industriesExperience working directly with a founder or CEO to define company narrative and positioningEstablished relationships with relevant trade media, analysts, or industry organizationsExperience managing agency relationships and external creative partners

Physical Requirements and Work Environment

This is primarily a desk-based role with regular travel for industry events and conferences.

Ability to work at a computer for extended periodsRegular travel required for trade shows, conferences, and customer engagements

This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. Responsibilities may change according to business needs.

Our company is currently active in 17 states (AZ, GA, ID, IL, FL, MA, ME, MI, MO, NC, NY, PA, TN, TX, OR, VA, and WA), and we prefer candidates located in one of these states for remote positions.

Equal Opportunity Statement
Sennos is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Please Note
Applicants must be permanently authorized to work for ANY employer in the United States. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Recruitment Agency Notice:
We do not accept unsolicited candidate submissions. We only work with recruitment agencies that have a signed agreement with our HR team. Unsolicited resumes will not incur any fee obligation.