VP of Marketing, Brand & Fan Growth

Co-owned by Wayne Gretzky, Dustin Johnson, Steve Nash, and Joe Tsai, the organization plays home games at Lee's Family Forum in Henderson, Nevada.The **Vice President, Marketing & Communications** will serve as the architect of the Desert Dogs brand and fan growth engine - overseeing marketing strategy, communications, content, creative, digital media, and customer lifecycle marketing across the organization.This executive leadership role is responsible for driving awareness, revenue, fan acquisition, retention, and brand affinity by creating a fully integrated marketing ecosystem that converts prospects into passionate lifelong fans. The role will oversee the entire customer journey, from first touch and lead generation through purchase, retention, upsell, and advocacy - utilizing HubSpot CRM, lifecycle automation, paid media, data analytics, and personalized fan engagement strategies.The ideal candidate is both a strategic brand builder and an aggressive revenue marketer, someone capable of elevating the Desert Dogs' position in the Las Vegas market while building a modern, high-performance marketing operation rooted in creativity, accountability, innovation, and measurable results.Success in this role will be measured through ticket revenue growth, database expansion, fan retention, brand engagement, earned media impact, campaign ROI, and the continued growth of the Desert Dogs throughout Las Vegas, North America, and the global lacrosse landscape.# JOB DESCRIPTION - WHAT YOU WILL DO:Brand, Strategy & Leadership* Lead the organization's overall marketing, communications, content, and brand strategy across all business verticals. * Partner closely with ticketing leadership to optimize lead flow, conversion funnels, sales enablement, and marketing attribution.Digital Marketing & Paid Media* Lead all paid media strategy and digital advertising initiatives across Meta, Google Ads, YouTube, Connected TV, programmatic display, SEM, paid social, and emerging platforms. * 5+ years of progressive leadership experience in marketing, digital media, communications, brand strategy, or fan development. * Strong expertise in paid media strategy, audience targeting, attribution, conversion optimization, and digital performance analytics.