VP of Paid Media

We’ve helped over 30,000 homeowners sell their homes while saving thousands in fees, and we’re just getting started. With a strong foundation in real estate, we’re aggressively expanding through vertical integration, building a suite of adjacent businesses that serve customers at every step of the home transaction journey.We’ve built the leading online education platform in real estate and earned a 4.9 Trust Pilot rating with over 3,800 reviews – helping consumers save over $210 million in real estate fees. If you’re excited to play a key role at a company that transforms how people navigate their real estate journey, we’d love to hear from you.Role Overview We’re hiring a VP of Paid Media to own Clever’s growth across every paid channel and scale us into one of the highest-performing paid acquisition teams in real estate. This role reports to the President and serves as a critical partner to our VP of Marketing, Sales leadership, and Product—helping Clever scale a world-class, in‑house paid growth function with the speed, creative velocity, and testing discipline of the best consumer brands in the market.This is a senior operator‑leader role for someone who has personally managed million‑dollar monthly budgets, and wants to build the system, the team, and the playbook from the ground up. This is an exciting opportunity for a senior leader to bring the vision and execute it.Key Responsibilities Take full accountability for Clever’s growth and ROAS across all paid channels—including Google, Meta, Tik Tok, ChatGPT Ads, and emerging channels as they mature.Own the entire paid customer journey: ad creative, audience targeting, landing pages, on‑page experience, lifecycle (email and SMS) follow‑up, and conversion to qualified pipeline—not just the ad itself.Build, test, and codify a repeatable system for launching, scaling, and pruning channels, so paid growth becomes a reliable internal advantage rather than a series of one‑off wins.Set the creative and testing roadmap—diagnose what’s working, kill what isn’t, and operate with a high cadence of disciplined experiments across ads, landers, and funnels.Set the analytics and attribution standard for paid—define the KPIs, the dashboards, and the rituals that keep the team and leadership aligned on what’s actually driving profitable growth.Stay on the leading edge of paid channels, ad formats, and AI tooling—bring new bets to the table and have a strong opinion on which ones are worth Clever’s time and dollars.What Success Looks Like In 6 monthsFully audited Clever’s paid accounts with a clear plan on what to scale, fix, or kill.Moved paid execution in‑house, with the systems and team to support it.Grown monthly paid spend meaningfully while holding or improving ROAS.In 12 monthsAt least two new channels have matured into profitable, scaled growth drivers.Monthly paid spend has grown materially with disciplined ROAS across every channel.Paid growth runs fully in‑house with a documented testing playbook driving consistent gains.Your team tests the full funnel—ads, landers, lifecycle, conversion—in tight partnership with Sales.Clever’s paid function is recognized as one of the highest-performing in our category.Ideal Candidate10+ years in paid marketing, with a recent track record of being close enough to the work to speak fluently about ad‑level performance, account structure, and landing page diagnostics.Has personally managed million‑dollar monthly paid budgets at companies where every dollar had to return a measurable, profitable outcome.Deep expertise in Google and Meta; strong fluency across Tik Tok and other emerging paid channels.Comfortable owning the full funnel—from ad to landing page…