VP, Performance Marketing

Dodge Construction Network (Dodge) is seeking a data-driven, strategic VP,Performance Marketing to lead our digital growth engine. Essential Functions • Lead digital acquisition across all channels: paid search, paid social, programmatic, SEO, affiliate, and retargeting • Own website performance: Drive conversion strategy and Conversion Rate Optimization (CRO) across company-managed websites and landing pages, including primary ownership of Construction.com • Act as the key liaison with internal engineering and/or external development partners to scope, prioritize, and implement website enhancements or technical changes • Oversee content performance: Collaborate with the Director of Content to ensure content drives pipeline impact and aligns with SEO best practices • Drive SEO/SEM strategy and execution: Use tools like SEMrush, Moz, and Google Analytics to optimize visibility and efficiency • Lead marketing analytics: Partner with the Marketing Analytics Manager to develop dashboards, track KPIs, and deliver actionable insights • Manage agency relationships: Own performance agency oversight and ensure external partners deliver against benchmarks • Forecast, budget, and report: Own planning and accountability for digital performance metrics and spend • Collaborate cross-functionally: Align with Product Marketing, Sales, and RevOps to drive demand and conversion • Partner with Rev Ops to define and continue to refine lead prioritization logic Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities.Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success.We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.