VP, Performance Marketing

Overview Talento has partnered with a retail organization looking for a Vice President of Performance Marketing to lead a centralized Marketing Center of Excellence (COE) for a multi-brand platform organization. Develop, maintain, and scale shared marketing systems, templates, and toolkitsEnsure all platform marketing tools are intuitive, accessible, and actionable for local teamsPartner with brand and field marketing teams to co-develop annual and seasonal marketing calendarsProvide training, onboarding, and enablement resources for local marketing leadersVendor & Partner Management Lead vendor relationships across marketing platforms and service providersEnsure alignment on roadmap, utilization, performance, and ongoing supportContinuously evaluate tools and partners to optimize ROI and scalabilityAnalytics & Optimization 10+ years of progressive marketing leadership experience, with a strong focus on performance, growth, and digital marketingProven experience leading centralized marketing functions or Centers of Excellence within multi-brand, multi-location, or platform environmentsDeep expertise across paid media channels (search, social, programmatic) with a strong understanding of ROI, attribution, and optimizationHands-on experience with CRM and lifecycle marketing platforms, including segmentation, automation, and customer journey optimizationStrong understanding of website architecture, UX, conversion rate optimization, and appointment-based customer acquisitionExperience designing and scaling loyalty programs and shared brand frameworks across multiple business unitsAdvanced analytical capabilities with experience using marketing dashboards, performance reporting tools, and BI platformsDemonstrated ability to manage and optimize vendor and agency relationships, including roadmap alignment and performance accountabilityExperience developing scalable systems, templates, toolkits, and enablement resources for field and local marketing teamsExcellent communication and presentation skills, with the ability to translate data into clear insights and actions