VP, Social Media

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Finger painters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and collaborate.Objectives of this role:As a VP of Social Media at Fingerpaint, you will lead and oversee the strategic direction of both paid and organic social media initiatives for a diverse portfolio of clients in the pharmaceutical and health & wellness sectors. Your role will involve crafting innovative and thoughtful social media strategies, utilizing social listening analyses, audience research, and a deep understanding of the social media landscape. You will be responsible for guiding social creative strategy, identifying audience targeting segments, and optimizing paid campaigns to achieve maximum impact. Collaboration with senior leadership, media strategists, and cross-functional teams, including creative, brand and scientific strategy, and analytics, will be essential to ensure seamless integration of social media activations within the broader promotional ecosystem. This position demands a strategic mindset, meticulous attention to detail, and the ability to provide visionary direction on social media best practices.Duties and Responsibilities:Lead the strategic planning and execution of paid and organic social media activations across key platforms including Meta, Tik Tok, Reddit, Linked In, X (Twitter), Pinterest.Stay abreast of the latest trends and best practices in social media marketing, continuously refining and evolving strategies to maintain a competitive edge.Serve as a thought leader, representing Fingerpaint’s social media department at industry events and in published articles, and participating in new business pitches to showcase the agency’s expertise and innovative approaches.Oversee the development and implementation of comprehensive social media strategies (platform, content, ads, influencer) that align with overall campaign goals and drive brand engagement for patient, caregiver, and healthcare professional audiences.Provide leadership and mentorship to direct reports, guiding their contributions and ensuring timely and accurate completion of deliverables.Utilize social listening tools and audience research to gain insights into patient and HCP perspectives, identifying barriers and preferences to inform activation of promotional content and placements.Ensure executional excellence, management, and financial compliance for paid social media campaignsCollaborate with brand managers and media strategists, creative teams, analytics, and digital strategy teams to ensure cohesive and integrated social media efforts.Identify optimization and innovation opportunities to evolve and expand client strategies, continuously striving for maximum effectiveness and ROI.Oversee the preparation and contribute to the presentation of comprehensive reports to key clients, analyzing performance data, spend, organic performance, community growth, and providing actionable optimization recommendations.Responsible for the social department’s standard operating procedures and guiding the agency’s social media standards, ensuring they are effectively rolled out and continuously followed by internal stakeholders.Job Requirements:8+ years of experience in social media strategy and managementProven experience in thought leadership, with a track record of representing an organization at industry events, contributing to industry…