We Are Rally is hiring: Digital Advertising Specialist in Los Angeles

Join to apply for the Digital Advertising Specialist role at We Are RALLY Join to apply for the Digital Advertising Specialist role at We Are RALLY Get AI-powered advice on this job and more exclusive features. RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. They engage us to: Identify unique strategies to advance critical issues Design and execute impactful communications campaigns with powerful messaging Develop and execute sophisticated digital campaigns Design compelling brand identities, graphics, and storytelling content DIGITAL ADVERTISING SPECIALIST RALLY is seeking a Digital Advertising Specialist to join our team and lead the development, execution, and optimization of digital advertising campaigns across social, search, and programmatic platforms. Responsibilities Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications Maintain and improve QA protocols for all ad placements and creative versions Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation Project manage content sponsorships, direct buys, and complex or emerging ad types Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails Mentor and guide junior staff, reviewing work and supporting professional growth Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLYs advertising operations Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services Contribute to new business efforts, helping to shape proposals and participate in pitch meetings Qualifications 5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagramfocused on awareness, engagement, marketing, and persuasion goals Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS) Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWI Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps Excellent verbal communication and interpersonal skills, with a collaborative, client-focused approach Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines Creative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach to work Client-facing experience and comfort presenting work and recommendations in meetings, calls, and reports Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environment Benefits And Perks At RALLY, we believe a business is only as good as its people. We also offer a healthy benefits package, plus some perks: Flexible time off policy Two months of work-from-anywhere time in July and December Twelve Federal holidays, including Juneteenth and Indigenous Peoples Day One week of paid time off between Christmas and New Years Day A one-month paid sabbatical after seven years of employment 401(k) plan Generous health, dental, and vision benefits Transportation and Technology stipends This position offers a salary range of $85,000 - $110,000 with potential for growth and advancement based on performance and contributions to our team's success.