About the company: We are an essential business, being a primary provider to the biomedical industry manufacturing all influenza and respiratory disease test kits. This individual will be focused on writing and editing web content to support IMPAK’s demand generation activities via the company website and other digital channels that are designed to drive increased brand awareness and lead activity for IMPAK’s sales initiatives. The Web Content Development Specialist will be a person who can absorb knowledge from our technical people, turn it into web content with the appropriate accompanying photos, keywords and metatags to maximize search results that target our industry customers, generate in person visits with our technical people, or telephone calls to personnel at our facilities in Florida or California. Work with sales team, e-commerce coordinator and Technical Director, Sales & Marketing to develop content plans and editorial outlines for long-term content marketing strategies.
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