Web Marketing Lead

It’s also one of the most exciting teams at Plaid, with truly exceptional people.This role owns end-to-end as a growth engine (SEO/AEO, experimentation, conversion, pipeline). If you’ve scaled a website into a real driver of growth and love turning ideas into results, you’ll fit right in.Would love to connect! DM me or apply here.The Web Marketing Team at Plaid is a collaborative, user-first team that partners closely with Product, Engineering, Design, Sales, and Marketing to bring Plaid's solutions to market and scale their adoption globally.We're looking for a Web Marketing Lead to own and evolve into a best-in-class growth engine spanning product discovery, education, and conversion. This role is responsible for defining how millions of developers, businesses, and consumers experience Plaid for the first time – and how we turn that interest into product adoption, qualified pipeline, and revenue.Sitting within the Growth Marketing organization, you'll operate at the intersection of marketing, product, and data – treating the website as a dynamic, experiment-driven product. This includes owning Plaid's organic search and answer engine presence, ensuring we show up where developers and businesses are actively looking for solutions.ResponsibilitiesOwn as a Growth and Revenue EngineDefine the growth strategy and roadmap for , owning performance across product pages, docs entry points, campaign landing pages, and conversion surfaces – while partnering with Brand, Content, and Design on the vision and experience for flagship pages like the homepage.Be directly accountable for website-sourced pipeline, conversion, and key revenue metrics.Optimize performance across key surfaces including homepage, product pages, docs entry points, campaign landing pages including event registration, and our blog.Act as the internal expert on web performance, user journeys, and competitive benchmarks – setting the bar for what great looks like.Lead and Scale a High-Performing TeamBuild, manage, and develop a world-class web marketing team across strategy, operations, SEO/AEO, content management, and experimentation.Foster a culture of ownership, velocity, and continuous learning.Establish clear goals, processes, and operating rhythms to drive impact – running structured workflows that keep the team moving quickly without sacrificing quality.Drive Experimentation and Continuous OptimizationBuild and scale a rigorous experimentation program to improve conversion, activation, and self-serve growth.Lead development of hypotheses, testing strategies, and measurement frameworks – forming hypotheses, running tests, and iterating fast.Drive operational excellence through scalable systems, including automation of page creation, testing, and optimization workflows.Improve End-to-End User JourneysShape the full web experience from first visit through signup, demo request, or sales engagement.Optimize for both developer audiences (self-serve, docs-driven journeys) and business buyers (solution evaluation and sales handoff).Use user research, behavioral analytics, and market insights to inform messaging, information architecture, and UX across the site.Identify and remove friction across acquisition, education, and conversion flows.Own and develop central web narrative strategyDevelop a centralized approach to storytelling through our website, including our homepage experience and iterating on Plaid’s story through the lens of web.Partner with Product Marketing to translate product strategy and positioning into clear, high-impact web experiences – bringing together different product areas into cohesive plansCollaborate with Product, Engineering, and Design to prioritize and ship improvements to site experience and infrastructure.Work closely with Growth Marketing and Sales to improve campaign performance and pipeline conversion.Collaborate with the Brand team to maintain…