The Web Marketing Specialist is a member of the Web & Digital Communications team who supports the strategic initiatives of Gardner-Webb University through managing and extending the functionality of gardner-webb.edu using WordPress. Key partners with the college will include other members of the marketing and communications teams, colleagues in the university-wide units. Duties and Responsibilities • Researches, modifies and creates website and web page content • Reviews content for accuracy and quality of information • Provides input on how best to translate copy and graphics direction from other media to the website • Enforce graphic and content standards to maintain the appearance and structure of the website per specified brand guidelines • Maintains competitive analysis of other sites and advises on opportunities for further enhancement and development of web pages • Troubleshoots potential marketing and web page problems • Integrate third-party applications, marketing pixels, scripts, etc. Gardner-Webb University (gardner-webb.edu) is a coeducational, residential, private, historically Baptist, Christian institution, located in Boiling Springs, North Carolina with easy access to Charlotte, Asheville, and Greenville-Spartanburg.
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