Web & Marketing Systems Lead

We are looking for someone who can serve as a technical lead for our web department—someone who is equally comfortable building a website, troubleshooting a technical problem, maintaining an existing client site, and understanding how that website connects to the rest of a client's marketing and sales ecosystem.

This is not a project management position where website development is simply handed off to someone else.

You need to be capable of actually building websites.

You should be comfortable taking a website from concept through development, launch, ongoing maintenance, troubleshooting, and improvement. At the same time, we want someone who understands that the website is only one part of a much larger system.

Website Development & ManagementA strong candidate should have hands-on experience building and managing professional websites, particularly in WordPress and Shopify environments.

You should be comfortable with:

Building complete websites from approved designs, wireframes, or creative directionDeveloping and maintaining WordPress websitesWorking extensively with page builders such as Elementor, Divi, or similar toolsBuilding and maintaining Shopify websites and ecommerce functionalityManaging domains, DNS, hosting, SSL certificates, staging environments, and website migrationsInstalling, configuring, updating, and troubleshooting plugins, themes, and third-party applicationsWorking with HTML, CSS, and basic JavaScript when a visual builder or platform settings aren't enoughUnderstanding PHP and WordPress architecture well enough to troubleshoot technical issuesCreating responsive websites that work correctly across desktop, tablet, and mobile devicesImproving website performance, page speed, usability, and technical healthTroubleshooting broken layouts, forms, plugins, integrations, redirects, DNS issues, caching problems, and other website problemsImplementing redirects, analytics, pixels, conversion tracking, and other marketing technologyManaging website launches and ensuring everything functions correctly before and after going livePerforming ongoing website maintenance, updates, backups, security monitoring, and troubleshootingWorking with SEO team members to implement technical and on-page website changesReviewing work produced by other developers and helping maintain quality standards across the departmentAs a Web Lead, you should be able to step into a project when something isn't working, determine what is happening, and help get it across the finish line.

Web Department LeadershipThis position will also play an important role in developing the technical capabilities of our web department.

That means being willing and able to:

Help establish and maintain website development standards and best practicesReview websites and technical work before launchHelp other team members troubleshoot difficult technical problemsIdentify when a problem can be solved internally and when additional development resources are necessaryDocument processes, configurations, integrations, and technical decisionsHelp improve our website development and quality assurance processesTrain and mentor less-experienced team membersHelp distribute technical knowledge so that no client or system depends entirely on one person's knowledgeBalance multiple client websites, maintenance requests, launches, and technical prioritiesCommunicate technical issues clearly to both technical and non-technical team membersWe aren't looking for someone who needs to know everything. We are looking for someone who knows how to investigate, troubleshoot, test, learn, and solve problems.

If you've never encountered a particular plugin, API, hosting environment, or CRM before, that's okay. You should have enough technical understanding to figure out how the pieces work together.

CRM, Integrations & Marketing TechnologyOur websites don't operate independently from the rest of a client's marketing ecosystem.

A strong candidate should understand CRM platforms and how websites connect to them, including how leads, customer information, forms, tracking, automations, and communications move between systems.

You don't necessarily need to be an expert in every CRM on the market, but you should understand how CRM systems work and be comfortable learning, configuring, troubleshooting, and integrating them.

Experience should include or translate well to:

Connecting WordPress and Shopify websites with CRM platformsBuilding and troubleshooting forms and lead-routing processesMapping form fields and customer data between systemsCreating and managing integrations using native connections, APIs, webhooks, or third-party integration toolsUnderstanding pipelines, contact records, custom fields, tags, triggers, and workflowsConnecting website activity to automated email, SMS, lead nurturing, and follow-up systemsImplementing tracking so we can understand where leads and conversions originatedWorking with tools such as Google Analytics, Google Tag Manager, Google Ads conversion tracking, and Meta PixelTroubleshooting broken integrations or data that isn't flowing correctlyUnderstanding permissions, security, and responsible handling of customer dataTesting integrations from the initial website action through the final CRM recordDocumenting integrations and processes so critical technical knowledge is shared across the teamExperience with platforms such as GoHighLevel, HubSpot, Salesforce, Zoho, Shopify's customer ecosystem, or similar CRM and marketing automation platforms is valuable.

More importantly, we want someone who understands the logic behind these systems.

If a client says:

"Someone filled out the form, but the lead never made it to our sales team."

You should know how to trace that lead from the website form, through any integrations or automations, into the CRM, through the appropriate workflow or pipeline, and ultimately determine where the process failed.

Similarly, if someone says:

"Our Google Ads account says we're getting conversions, but we're not seeing those leads."

You should be able to investigate the website, tracking implementation, forms, CRM, and conversion configuration to help determine what is actually happening.

Think Beyond the WebsiteWe are especially interested in someone who can look at a website and think beyond individual pages.

Where does the lead go?

What happens next?

Is the CRM receiving the right information?

Can we automate part of this process?

Are we tracking the conversion correctly?

Does the sales team have what they need?

Could these systems work together more intelligently?

And when something breaks: Where did it break, why did it break, and how do we prevent it from happening again?

This role isn't expected to own every CRM, integration, or advanced development project independently. You will work alongside existing leadership and technical resources.

However, we are intentionally building greater technical depth within our team.

We want a Web Lead who can build the website, understand the systems surrounding it, lead other team members, troubleshoot when things go wrong, and help us continuously improve how we build and manage technology for our clients.

The goal is a collaborative technical team where knowledge is shared, problems can be solved by more than one person, and our clients aren't dependent on a single team member to keep critical systems operating.