Website and Digital Marketing Lead

As Ridgeline’s Website and Digital Marketing Lead, you’ll serve as both our primary Webflow developer and our digital marketing strategist. The impact you will have • Build, manage, and evolve Ridgeline’s Webflow instance as a scalable, component-based CMS aligned with our brand and design system • Design and implement modular, high-performing landing pages and site structures optimized for speed, accessibility, and enterprise readiness • Develop reusable components and page templates that streamline marketing campaign launches and improve team velocity • Own demo/contact workflows, from form UX to routing and attribution across Salesforce and marketing automation platforms • Translate campaign briefs into compelling digital experiences that convert visitors into qualified leads • Establish and enforce web governance processes, including SLAs, documentation, and intake prioritization • Collaborate with Product Marketing to ensure messaging is clear, targeted, and conversion-optimized for investment audiences • Drive SEO strategy through metadata, schema, and optimized IA, while maintaining accessibility and UX best practices • Partner with RevOps to implement tracking via Google Tag Manager, GA4, and other tools to ensure clean attribution and funnel visibility • Identify and run A/B tests and multivariate experiments to improve conversion and continuously enhance web performance • Act as the Center of Excellence for all things digital—upskilling the team and ensuring internal stakeholders understand the platform’s capabilities • Collaborate cross-functionally with Design, Legal, Security, and IT to ensure compliance, brand consistency, and performance standards Ridgeline is the industry cloud platform for investment management. With a growing campus in Reno and offices in New York, Lake Tahoe, and the Bay Area, Ridgeline is proud to have built a fast-growing, people-first company that has been recognized by Fast Company as a “Best Workplace for Innovators,” by The Software Report as a “Top 100 Software Company,” and by Forbes as one of “America’s Best Startup Employers.” We also offer rich benefits that reflect the kind of organization we want to be: one in which our employees feel valued and are inspired to bring their best selves to work.