Website Content Specialist

The Website Content Specialist is a critical driver of digital marketing performance within the marketing organization, serving as the dedicated owner of our website's content strategy and optimization. This role reports directly to the Search and Generative Engine Optimization Strategist and collaborates closely with stakeholders across Campaign Strategy, Product Marketing, Marketing Operations, and Performance Marketing teams to align website content with business objectives, optimize user journeys, and deliver measurable improvements in lead quality and conversion rates. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization. Content Performance & Conversion Optimization • Collaborate with the SEO & Generative Optimization Strategist to continuously test and refine page content to improve engagement, reduce bounce rates, and drive conversion.