Website & Digital Marketing Director

Website & Digital Marketing Director

Salary: $150,000+ DOE

The Colwell Law Group, LLC

The Colwell Law Group is one of New York State’s largest and fastest-growing family and matrimonial law firms, with offices throughout Upstate New York. As the firm continues to expand, we are seeking a highly driven, strategic, and hands-on Website & Digital Marketing Director to lead our digital presence, website strategy, lead generation efforts, and online growth initiatives.

This is not a passive marketing role. We are looking for someone who understands how to build, optimize, and continuously improve a high-performing digital platform that drives qualified leads, supports conversion growth, and strengthens brand visibility across multiple markets.

The ideal candidate is analytical, proactive, organized, creative, and comfortable operating in a fast-paced, high-accountability environment.

Core Responsibilities Website Strategy & Management

Serve as the primary internal owner of the firm’s website and digital presence
Oversee website updates, redesigns, landing pages, structural improvements, and ongoing optimization
Improve website user experience, navigation, conversion flow, and overall performance
Coordinate with developers, designers, and outside vendors to ensure projects are completed accurately and on time
Ensure all website messaging, branding, and calls-to-action align with firm growth objectives

Digital Marketing & Lead Generation

Develop and manage digital marketing campaigns across multiple regions and practice areas
Oversee paid search, Local Service Ads (LSAs), retargeting campaigns, SEO initiatives, and organic lead generation strategies
Build and optimize landing pages, lead funnels, and conversion strategies
Analyze and improve lead quality, conversion rates, and return on investment

SEO & Growth Strategy

Manage local SEO, geo-targeting, keyword strategy, content optimization, and technical SEO improvements
Monitor rankings, traffic trends, and digital performance metrics
Support regional growth initiatives through targeted digital campaigns and market expansion strategies

Analytics & Reporting

Produce weekly and monthly marketing performance reports
Track:
Cost per lead
Cost per consult
Conversion rates
ROI by campaign and region
Website traffic and engagement metrics
Use analytics and data to drive strategic recommendations and continuous improvement

Vendor & Brand Management

Manage external marketing, SEO, website, and advertising vendors
Hold vendors accountable to timelines, deliverables, and measurable performance standards
Assist leadership in transitioning portions of marketing operations in-house over time
Coordinate branding, website messaging, attorney marketing initiatives, social media coordination, and content strategy

Qualifications

Experience in website management, digital marketing, SEO, PPC, or growth marketing
Strong understanding of conversion optimization and lead generation strategy
Experience managing websites and coordinating with developers and vendors
Strong understanding of Google Ads, SEO strategy, analytics, and campaign performance metrics
Ability to analyze data and make strategic recommendations
Strong project management, organization, and communication skills
Ability to operate independently and manage multiple priorities simultaneously
Law firm marketing experience is a plus, but not required

Preferred Platform Experience

WordPress
Google Analytics
Google Search Console
CallRail
CRM systems
SEO and PPC tools
Lawmatics

What We’re Looking For

We are seeking someone who:

Takes ownership
Moves quickly and solves problems independently
Thinks strategically while executing tactically
Understands both branding and performance marketing
Balances creativity with analytics
Thrives in a fast-paced, results-driven environment
Is comfortable being held accountable to measurable results

This position will play a major role in shaping the future growth, digital strategy, and marketing direction of the firm.

Position Details

Full-time
Salary: $150,000+ DOE
Benefits package available
Multi-office collaboration with occasional regional travel as needed
Long-term leadership and growth opportunity within the organization

To apply, please submit your resume along with examples of websites, campaigns, SEO initiatives, or digital marketing projects you have managed.

Pay: From $150,000.00 per year

Benefits:

401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Retirement plan
Vision insurance

Work Location: In person