Wine E-Commerce, Content, Marketing & Sales Specialist

Wine Solutions is looking for a highly motivated, personable, and detail-oriented wine professional to join our growing specialty wine retail business. This is an exciting opportunity for someone who loves wine and enjoys working at the intersection of e-commerce, wine content, sales, customer relationships, and business operations.

This is a hands-on position with significant responsibility and room to grow. You will work directly with the business owner, who is on site daily, and become an important part of the day-to-day operation and continued growth of the business.

A primary focus of the role is managing and improving our e-commerce presence. This includes maintaining our Shopify website, researching wines, writing and editing product descriptions and tasting notes, managing product imagery and presentation, and keeping pricing, inventory, availability, and product information accurate. You will also help prepare customer-facing content for email and social media.

The role also includes direct wine sales and customer relationship development. You will work with customers in person, by phone, and by email; make personalized recommendations; manage orders; follow up with clients; and identify opportunities for additional and repeat sales.

Most importantly, we are looking for someone who is curious, proactive, entrepreneurial, and takes ownership of their work. We want someone who notices problems, looks for opportunities, improves processes, and asks, “Is there a better way to do this?”

Compensation

$16–$22 per hour, depending on experience, plus employee wine discount.

We are also open to developing a sales commission structure for the right candidate. As your responsibilities and contribution to the business grow, there will be opportunities for increased compensation and advancement.

Key Responsibilities

E-Commerce & Wine Content

Manage and maintain wine listings and product information on Shopify
Keep pricing, inventory, availability, vintages, images, and product details accurate and current
Research wines, producers, regions, and vintages
Create and update product descriptions, tasting notes, sales presentations, and other wine content
Maintain our product offering based on our ethos of value, high quality, and authenticity — we do not want to sell wines we do not support or believe in!
Ensure wines are presented accurately, attractively, and compellingly online
Prepare customer-facing wine offers and content for email and social media
Pay attention to how customers respond to products and content and use that insight to improve presentation and sales

Shopify Automation & Efficiency

Our Shopify workflow is continually evolving. As Wine Solutions grows, we are moving away from repetitive, manual website and inventory maintenance toward more automated and efficient systems.

You do not need programming or advanced technical skills. What matters more is curiosity, intuition, determination, and a willingness to learn how systems work.

We are looking for someone who:

Has basic to intermediate Excel experience and is comfortable working with spreadsheets
Notices repetitive or unnecessarily manual tasks
Looks for ways to make processes simpler, faster, and more efficient
Is comfortable learning new technology and experimenting with systems and workflows
Can learn to use Shopify's built-in tools and other no-code, plug-and-play systems
Is willing to test, troubleshoot, and improve processes
Thinks about how information can move efficiently between inventory, the website, orders, and other sales channels

If a programming solution is needed, we have a programmer on call. Your role is not to write code, but to recognize opportunities, think through better solutions, and help implement more efficient processes.

The goal is to spend less time on repetitive data entry and more time on wine research, content, customers, sales, and growing the business.

You don't need to be a programmer — you need to be a problem solver.

Direct Sales & Client Relationships

Sell wine directly to customers in person, by phone, and by email
Develop strong, long-term customer relationships
Provide knowledgeable and personalized wine recommendations
Learn customer preferences and use that knowledge to make relevant recommendations
Follow up with customers regarding purchases, offers, new arrivals, allocations, and other opportunities
Book and manage customer orders accurately and efficiently
Identify opportunities to increase sales and generate repeat business
Assist with special orders, allocations, and individual customer requests
Communicate with customers regarding wine availability, orders, shipping, and other questions
Provide exceptional, personalized customer service

Store Operations & Inventory

Assist with maintaining accurate physical inventory and communicating inventory needs
Assist with daily operational and administrative duties
Identify and resolve operational issues

What We're Looking For

The ideal candidate is:

A motivated self-starter who takes initiative and accountability
Passionate about wine and eager to continually expand their knowledge
Comfortable working with technology, data, and learning new systems
Curious and willing to research wines, producers, regions, and vintages
Able to communicate the appeal of a wine clearly and accurately
Organized and highly detail-oriented
A natural problem solver
Friendly, engaging, and comfortable interacting with customers
Comfortable actively selling wine and developing client relationships
Able to prioritize and multitask in a fast-paced environment
Comfortable working independently while knowing when to ask for direction
Professional, dependable, and accountable
Someone who takes pride in the quality, accuracy, and presentation of their work

Preferred Experience

2–6 years of wine retail, wholesale, or beverage industry experience
Or a wine-passionate candidate with retail, e-commerce, and/or marketing experience — I myself was an industry transition
Customer service and sales experience
Experience selling wine or other premium products
Experience with Shopify or another e-commerce platform
Basic to intermediate Excel proficiency
Microsoft Word proficiency
MailChimp or another email platform experience
Social media content experience
Strong writing, editing, and research skills

Requirements

Ability to lift and move 40-lb. cases of wine
Valid driver's license
Willingness to undergo a background check

Why Wine Solutions?

Wine Solutions is a growing, owner-operated specialty wine retailer focused on exceptional wines and a high level of personal service.

Because we are a small business, you won't be working in a silo or getting lost in a large organization. You will work directly with the owner and gain exposure to wine buying, inventory, e-commerce, content, sales, customer relationships, and the day-to-day business of wine.

For the right person, this is an opportunity to develop real expertise in wine while learning how to sell, manage e-commerce, improve business processes, and contribute directly to a growing company.

We want someone who doesn't simply want a job — they want to learn, contribute, take ownership, and grow with the business.

What Success Looks Like

Success in this role means:

Website products, pricing, inventory, images, and descriptions remain accurate and current
Wine content clearly communicates the quality and appeal of the wines we sell
Online and direct sales increase
Customer relationships and repeat sales grow
Repetitive processes become more efficient and increasingly automated
You proactively identify problems and opportunities and help solve them
You bring ideas that improve sales, customer service, content, and efficiency
You increasingly operate independently and take ownership of important areas of the business
Your responsibilities, independence, sales contribution, and compensation grow as your contribution to the business grows

Job Type: Full-time

Pay: $16.00 - $22.00 per hour

Work Location: In person