April 30, 2025

Winwithoptimal is hiring: Programmatic Advertising Strategist (Paid Media) – Aus

Winwithoptimal Austin, Texas

Optimal is looking for an ambitious programmatic advertising strategist with at least 1 year of hands-on programmatic media management experience to join our team! The Programmatic Advertising Strategist will play an active role in dictating & executing programmatic strategy across various programmatic platforms including DV360, The Trade Desk, & Stackadapt. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.Who Are We?Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Build strategic recommendations by analyzing historical performance, competitors, and industry trends.Campaign Management & Optimization - Manage programmatic advertising campaigns on an ongoing basis, conducting performance analysis & proactively adjust campaigns to ensure client KPI’s are met and, when possible, exceeded.Budget Allocation & Pacing - Manage monthly programmatic advertising budgets with high media spend and make informed decisions about the best use of client dollars based on your experience and industry knowledge. to improve performance and drive innovation.Work with Industry Experts and Vendors – Enhance agency relationships with programmatic vendors to fully use their capabilities and recommend strategies and solutions that best meet our business needs.Minimum Qualifications & Skill Requirements:1+ year of full-time, hands-on, professional programmatic advertising experience.Consistent track record and hands-on experience handling high campaign volume across the programmatic media landscape.Superior ability to analyze data in The Trade Desk, DV360, Stackadapt, Microsoft Power BI, & Google Analytics.Experience with other DSPs and Campaign Manager 360 is also a plus.Proficient in Excel and PowerPoint.Best-in-class communication skills, both written and verbal.4-year Bachelor’s degree in business, marketing, advertising, statistics, analytics, or a related field is a plus.Optimal is proud to offer the following:$70,000 - $85,000 annually depending upon factors including, but not limited to, experience, skill level, education and location.Open leave (paid time off)Paid Leave for new parentsHealth insurance (including dental and vision)Flex Spending PlanEmployee Assistance Program401K with company matchingStudent Loan Repayment ProgramRewards and recognition programsOffice Hours:This role is based out of our Austin office.

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