The Digital Advertising Strategist is responsible for digesting Business Marketing program objectives and audiences to craft, initiate, manage, and optimize the paid marketing mix to elicit specific actions. Embracing an agile and growth mindset, the Digital Advertising Strategist will work closely with Segment leads as well as across the marketing team to define a go-to-market approach that brings together omnichannel journeys that drive results. As Digital Advertising Strategist, you will lead and partner with our agency on media buying for online channels and tactics, including but not limited to industry publications, social media, digital out-of-home (DOOH), Demand-Side Platforms (DSP), geofencing, in-app, retargeting, affiliate syndication, gifting & direct mail, and advertorial placements for your managed programs using a variety of platforms, such as Demandbase, Google Ads, and LinkedIn. • Manage A&P budget, guaranteeing the efficient and accurate execution of advertising and promotional campaigns that align with objectives. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email [email protected].
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