Zimmerman Advertising is hiring: Media Planning Supervisor in Miami

Overall Objective The Media Planning Supervisor will work with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital and traditional media strategies for each campaign. Responsibilities Perform online and traditional media planning for clients and prepare plans and presentations Pre campaign research and audience measurement reports Create and send out RFP’s to Publishers Organize and negotiate proposed elements from publishers Gather and prepare all insertion orders for client campaigns Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives Implement, maintain and perform optimization efforts for online media campaigns CPM, CPC, CPA, Keyword Listings, etc. Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including: (1) Organizing creative specifications for media placements. (2) Ensuring all advertising is sent to the correct publisher. Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary Review and process digital media invoices Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate Maintain knowledge of current online media trends and provides training to internal employees when necessary Qualifications Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.