Manager, Digital Marketing

At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex. Manages the development and implementation of the Marketing goals and strategies of driving cost effective, new customer acquisitions, and incremental revenue for Paychex products and services through our web presence, paid social, programmatic media, content syndication, online video, and account-based marketing programs. Researches and presents new developments and opportunities for ongoing campaign optimization.Manages a team of digital marketing strategists to develop and execute marketing online strategies.Partners closely with integrated campaign and brand marketing teams to activate key programs for the Paychex family of brands.Gathers industry research, competitive landscape information, and trade intelligence for digital strategy development and optimization to support inter-department goals within Paychex.Ideates, executes, and reports on signal-driven account-based marketing initiatives for key accounts & audience segments.Utilizes enterprise attribution and performance analytics tools to optimize Paychex websites and improve search rankings, lead submissions, and revenue.Strategizes and manages performance of all paid campaigns to reach target metrics and monthly goals.Manages relationships and drives programs and day-to-day operations with agency partners, advertising vendors (Google, LinkedIn, Reddit, etc. We want you to be you and your voice to be heard.We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about. If you're passionate about the role but don't check every box, we still encourage you to apply.