Marketing Lead at Creative Agency

**About us:** Advantages is a boutique Marketing Agency with a diverse team of purpose-driven and overall awesome people. **About you:** We are looking for an experienced, dedicated, and purpose-driven Marketing Lead to join the Marketing Team. * Collaborate directly with the CEO and Leadership to establish effective campaigns, methods, best practices, and strategies for implementation * Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration * Identify target audiences for client campaigns and develop marketing plans with specific objectives * Conceptualize basic copy/wording for campaigns and imagery for the art and copywriting teams to develop and refine * Work in partnership with the internal creative team, develop creative briefs, and guide overall creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets * Communicate with and lead external vendors and freelancers to develop and obtain any additional assets needed to execute marketing strategies * Conceptualize and lead execution for multi-channel campaigns for a diverse range of clients, ensuring the alignment of communications and messaging across all channels * Research and analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies * Conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics * Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly * Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets * Miscellaneous day-to-day activities such as establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support * Lead and inspire the creative team to bring the Marketing strategies to life * Lead daily creative exercises with internal creative teams * Drink coffee and draw on the walls (yup, that’s correct) * Proven experience with leading teams and strategic implementation * Proven experience developing creative ideas for marketing plans and campaigns * Proactive self-starter—you don’t need to be constantly told what needs to be done, you identify the needs and just do it * Clear and concise written and verbal communication skills, and the confidence to ask questions when you need to * Strong project management, multitasking, and decision-making skills * Metrics-driven marketing mind with eye for creativity * Proficiency with online marketing and social media strategy * Familiarity with Microsoft programs such as Powerpoint, Word, Excel, etc. **How to Apply** Send an email to jaclyn@advantages.net with a brief description as to what you feel qualifies you for this role and relevant projects, your resume, and your salary expectations.