Part Time Marketing Manager

Retail Marketing Specialist to work with Flore Store on a contract basis to help launch our boutique retail store and execute our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to store launch and product promotion. This is who we’re looking for: Someone who is able to grasp consumer behavior trends and generate creative ideas Someone who is well- versed in specialized retail marketing concepts, principles and tactics Someone who really appreciates the customer experience in a store and who turns a critical eye on the most trivial details Someone who knows Castro - it’s history and heritage but also it’s quirks and nuances Someone who understands the people who live here, why they love it, and why they’ll come to our store Someone who will work tirelessly on how to get everyone else to Castro and to visit our store Responsibilities: Conduct market research to find answers about consumer requirements, habits and trends Brainstorm and develop ideas for creative marketing campaigns Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) and market research methods Demonstrable experience in marketing data analytics and tools Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)